A “big brother onesie” refers to a one-piece garment, typically for infants, adorned with a design or text proclaiming the wearer’s new status as an older sibling. “Target” specifies a particular retail chain where such an item might be purchased. An example would be a baby bodysuit with the phrase “Big Brother” printed across the front, available for sale at a Target store.
These garments serve a dual purpose. For the child, they offer a comfortable and practical outfit. For the family, they represent a tangible marker of a significant life event the arrival of a new baby and a way to acknowledge the older child’s changing role. This type of clothing item has become increasingly popular as a way to celebrate and prepare children for the arrival of a younger sibling, often used in announcements, photoshoots, or simply as everyday wear. This tradition reflects the broader societal emphasis on integrating new family members and fostering positive sibling relationships.